Do you really believe this?
Get a six pack in only 3 weeks!
No sweaty exercise required and no gym fees to pay. Imagine building the body of your dreams while sitting in front of the TV (some programs even allow you to eat cake too!!). All for only three ‘easy’ payments of £39.99
Do you think anyone actually believes this?
Deep down most people know that getting fit takes exercise, but the marketers know that most people want it to be effortless, fun, quick and as easy as possible! So that’s what they promise you!
And that is what you buy!
We all know that most ‘home gym’ equipment bought ends up gathering dust in the back of the garage. But as the advert rolls, somehow you convince yourself that maybe, just maybe this time you can stick with it. It’s so easy to fall for the message as you as you admire the chiselled toned physiques on the advert and imaging yourself “Stepping up with a grin” in front of the TV.
I know that this illusion is persuasive, and I suspect that you know that the truth is that gaining control of your weight and getting fit requires a change in lifestyle and ongoing consistent action!
Guess what, the same applies to taking control of any area of your life. Buying books, listening to tapes, watching DVD’s, and attending training courses will do absolutely nothing to improve your life unless you begin to act differently on an ongoing basis.
All you need to do is buy the book, DVD or go on the course apply the material and you can turn your life around! – It’s easy!!
If it’s that easy how come everyone doesn’t just do it?
It’s because you are being sold a lie!
Buying another ‘motivation’ product will not change you life. It will not help you overcome procrastination, get motivated, or find creative solutions to the challenges of your life. It takes more than some more information, but people want to sell you information and that’s great business for them because when you don’t apply it and feel bad about it, they can sell you more!
The truth is that you need more than information; you need to take ongoing action – and we all know how easy it is to fall back into old habits!
Years of coaching have taught me that your blocks can come in many shapes and sizes and there really is no “one size fits all” solution to your life. It is ongoing commitment to figuring out what is important to you, being willing to face the ‘truth’ of your current situation, taking action, learning and moving forwards that makes the difference.
Don’t wish it was easier; your challenges are where your best learning lies, so work to get better and enjoy the journey.
I’ve a lot more to say on this, but for now I’ve written the free daily action tips because I recognise that you need ongoing small ‘actionable’ bites of information.
Ongoing daily exposure to quick actionable tips will help you take repeated action on whatever the challenge is that day and that extra step each day will move you forwards.
If you haven’t signed up already you can do so here,
http://www.empiricalcoaching.com/takecontrolFDT.htm
If you’ve signed up for the tips, how are they helping?
Anth.
April 16th, 2008 at 1:24 pm
Love everything about your tips, blogs and writing!!
April 16th, 2008 at 2:57 pm
“I recognise that you need ongoing small ‘actionable’ bites of information.”
When I read this,” like suntanning” popped into my head!. If we really want a suntan, and lay in the sun(or tanning bed) for too long - quess what?
We get burned ,and get sore, and often miserable!
For a healthy tan, we just need exposure in short segments, over an extended period of time. Where was this analogy when I was getting “burned” on the internet,while searching for an online business venture. I am happy to say that while I was in “Research & Development” haha , I finally was introduced to a legit opportunity. I did not realize that some people had stretched the truth, and that they could not deliver on their promises, even if they wanted to. This is one of the reasons that myself, and I’m sure others could never succeed.
Bottom line- If it such a great idea, do some homework, wait a day or two, and if it is still a great idea, go for a walk, come back and order it!
I would have saved much pain & $$$$$ if I would have done that!!
April 17th, 2008 at 12:21 am
I love all your tips and all that you say, you know you are The Best (for me) coaching and teaching.
Thank’s God for your e-mails,
Mary
April 17th, 2008 at 8:59 am
Anth,
I can’t believe it; you’ve shattered my dream – a six pack in only 3 weeks after 34 years of not having one - that would have been a bargain :o)
Dave
April 17th, 2008 at 2:02 pm
I think the greater point is finding those triggers or self-motivation within ourselfs that can keep us focused on the task and goal we need to accomplish if we want to live the life of our dreams.
May 21st, 2008 at 1:31 am
An Olympic athelete (sculling) once told me, “You’ll never do your best without a coach. The BEST will quit working too early without a coach to push him/her.”
June 3rd, 2008 at 10:20 pm
I read similar article also named Do you really believe this?, and it was completely different. Personally, I agree with you more, because this article makes a little bit more sense for me